They're organizing, advertising, and certainly marketing for their cause.
The 'sermon' was jaw dropping in the honesty. A few things said: "We have no might" " We have to get back to giving Sermons"
"we need to group together. If you want to change the world you have to group together and be collaborative." like the religions have done.
Listen to the point, after the thunderous applause, one that I have not heard since Pastor Benny Hinn vigils BTW,
It was asked "Is there a spiritual connection"
Alain proclaims "Absolutely!..." "one can have spiritual moments, without a belief in a spirit" *facepalm
We have making this point all along with many posts since the very beginning, (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18 ) illuminating, like a beacon of hope, the very fact that Atheism is a Religion. The evidence, at this point, is overwhelming.
It always has been a religion. Sure, it may have been fragmented, leaderless, or not cohesive at times. Many religions have those same traits too though. As a friend pointed out, "Atheism is a chosen metaphysical position, therefore a religious position." Can I be an Atheist and believe in God? No? So they have a doctrine.
So there is nothing unique about their religion at all. This guy just wants to be more religious, or more like the other religions. We understand, most all of the false religions out there insist on it, after all.